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The following is an excerpt from the current issue of The Long Term View. To see the full article, please visit our Subscriptions page. |
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The use of mainstream economic theory in the most recent decades of antitrust
enforcement has served to focus analysis of conduct potentially harmful to
consumers on issues of efficiency and loss of social welfare. Any discussion of
other motivations for antitrust enforcement, including concern about
concentration of political power into the hands of a few large (multinational)
corporations, has fallen by the wayside. While this latter concern has become
the stuff of political protests, antitrust has turned blind to this very real
concern.
On the other hand, despite claims that political power no longer influences
antitrust enforcement on any significant level, politics appears to play a
significant role in the enforcement of antitrust laws. For example, a corporate
constituent might encourage a Senator to lead a charge against an antitrust
enforcement agency's budget in order to reduce that agency's ability to litigate
against that corporate constituent. A case won during a previous presidential
election (apart from remedy considerations) might turn out to be a substantial
loss once political appointees within an enforcement agency are replaced. The
enforcement agency and the defendant may even go further, and join forces to
prevent private parties from bringing enforcement actions against the corporate
constituent. If this sounds too far-fetched, keep in mind that these are all
examples directly stemming solely from the recent Microsoft case.2
The roles of firm size and corporate growth are directly related to political
power. Large firms in relatively important sectors of the economy are very
capable of amassing wealth and political support.3 Their relative size also
enables them to garner serious media attention, particularly in times of
economic instability. As a result, larger firms4 in important sectors of the
economy are potentially capable of altering how antitrust laws are enforced in
their industries, while smaller firms may not, even where the two firms have
identical market shares and are engaging in relatively similar conduct.5
There are other serious consequences that arise when large firms wield political
power in the antitrust arena. Enforcement agencies may recoil from bringing
actions that could jeopardize their budgets, or they may be required to curtail
enforcement if their budgets have been slashed. This potential for enforcement
only in realms that are politically unpopular6 may cause harm to the economy in
general and the competitive process within an industry in particular. In short,
should the antitrust enforcement agencies be politically thwarted or discouraged
in their efforts to increase efficiency in an industry by eliminating the
incentive or ability of particular firms within that industry to engage in
conduct that decreases efficiency in the market, then political investments by
large firms engaging in anticompetitive conduct can ensure that the firm
maintains or enhances its market power within that industry, decreasing
efficiency.
Finally, there is the potential that antitrust jurisprudence will be harmed. If
antitrust ignores the realm of political power, but a unidirectional influence
is exerted from the political sphere, then antitrust enforcement is not so
"scientific" as it might be portrayed. Indeed, the application of economic
"science" to antitrust enforcement may yield entirely different outcomes
depending upon what political force is leading the agency, Congress, and the
presidency.
This essay discusses the political nature of antitrust. First, the essay
addresses the nature of the antitrust laws and why size is of little importance
to the determination of whether an antitrust violation exists. The essay then
discusses the Microsoft case as an instance in which political influence has
swayed antitrust enforcement and has caused harm to consumers. The essay then
suggests that the solution to such political interference in the enforcement
process is difficult to find. Nonetheless, the discussion does point to a need
to reincorporate more traditional (and historical) notions of antitrust—that is,
that antitrust should examine more than efficiency considerations, as realms
such as politics that are viewed to be beyond the scope of antitrust do indeed
influence markets in ways that decrease social welfare.
The Historical Role of Firm Size
Traditional analyses of the role of firm size in antitrust have considered
implications much broader than mainstream notions of economic efficiency. In
particular, most historical approaches to antitrust considered the social,
political, and distributional ramifications of firm size upon the economy. In
these paradigms, efficiencies were not a defense, as what was at stake in the
economy was more than mere efficiency, but rather notions of democracy and
fairness. It is useful to explore the foundations of these "other" concerns of
policy makers to determine whether these concerns are still relevant.
Brandeis and the "Curse of Bigness"
The most extreme historical position taken concerning firm size was Justice
Brandeis' view that firm size was indicative of past transgressions by the firm
against the economy, the political process, and consumers. As Thomas K. McGraw
has stated, "Early in his career, Brandeis decided that big business could
become big only through illegitimate means. By his frequent references to the
'curse of bigness,' he meant that bigness itself was a mark of Cain, a sign of
prior sinning."7 The concern of Brandeis was that businesses gained size not due
to efficiency,8 but rather due to conduct injurious to consumers. However, the
result of the conduct in question was not solely economic, and the conduct
giving rise to firm size could also alter the political process.9 As one
commentator has stated:
Brandeis helped pass the Sherman Act and the Clayton Act, which today remain the
principal embodiments of national antitrust policy. . .Brandeis believed that
the antitrust laws were more about ethics and equality than efficiency. He was
greatly concerned about small competitors and the way they were treated in the
marketplace. He saw the concentration of power in the hands of the few as
unfairly choking off opportunity for the many. He was also concerned with social
and political effects because he considered the concentration of power to be
anti-democratic.10