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The following is an excerpt from the current issue of The Long Term View. To see the full article, please visit our Subscriptions page. |
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An interview with Robert Lande: Italics signify the interviewer's questions.
What reasons have been put forth in favor of the growth of large businesses and
for mergers and combinations?
Although many reasons have been put forth for this corporate growth, I will
limit my discussion to three that are perhaps the most important. A
philosophical place to start is with freedom of contract—the belief that
businesses should have the freedom to enter into any merger or other agreement
they want, even if this leads to their becoming a monopoly or cartel. Second,
many point out that businesses often must be large to be efficient, and that
mergers and other combinations are ways to achieve large efficiency gains.
Finally, in recent years businesses increasingly have made the argument that
they have to merge or enter into alliances with other businesses to stay
competitive in the global economy.
All of these reasons are, of course, partially true. But there is legitimate
debate over how far these reasons should be extended. For example, freedom of
contract can be a wonderful idea. But should firms really have the right to
enter into contracts to fix prices? Why? Why shouldn't firms' freedom to enter
into contracts end when the contract will enable the firms to harm society by
charging supra-competitive prices? Similarly, mergers and joint ventures often
produce efficiencies. But often corporations merge for other reasons, reasons
having little or nothing to do with producing better products or services.
Moreover, empirically many mergers and joint ventures do not produce
efficiencies. On the contrary, the evidence shows that a large percentage of
corporate mergers unwind within a few years because they did not produce
efficiencies. Also, it is extraordinarily difficult to predict which mergers
actually will lead to significant efficiencies. This makes the acceptance of
efficiency arguments in merger cases problematic.
Finally, the needs of U.S. businesses to stay competitive globally often are
unrelated to their desires to merge or combine. Only rarely can two rusty,
decrepit American companies merge and produce a firm that will be more
competitive from a global perspective. Further, allowing mergers or alliances
that produce fat, inefficient monopolists in the United States is one of the
worst ways to make this nation competitive internationally. The work of
Professor Michael Porter and others has shown that the best way for the United
States to remain competitive from a global perspective is for the U.S. to
maintain vigorous competition at home.1 If an industry in the United States
consists of relatively small firms fighting as hard as possible to satisfy
American consumers, those firms typically will be efficient enough to compete on
a global basis. A vigorous domestic antitrust policy is the best way to ensure
that we remain competitive internationally.
How strict have the federal courts been through the years with regard to
monopolists, mergers, and/or the excesses of vast economic power?
The strictness of the federal courts with regard to corporate power has varied
considerably over time. The 1946-1976 period can best be characterized by
relative strictness. While the antitrust laws always have recognized that big
business often could be efficient and act in the best interests of consumers and
the nation as a whole, antitrust during this period was imbued with an attitude
that the activities of monopolists were suspect. While corporate size or market
share did not violate the antitrust laws, a monopoly market share certainly was
enough to lead the enforcers to believe that the very largest corporations might
be doing something illegal. Futher, if you read Supreme Court and lower court
decisions from this period, starting with the Alcoa2 decision, you will find an
inherent suspicion concerning large concentrations of corporate power. While no
Court has ever explicitly held that large concentrations of corporate power were
evil, the Court believed that monopoly power certainly gave rise to the
potential for abuse. These cases seem to have been predicated upon the
presumption, well articulated by Louis Brandeis in "The Curse of Bigness," that
the way that companies got to be big was probably by undertaking dirty tricks,
as opposed to by legitimate business methods.3
During the 1946-1976 period the "big business is bad, small business is good"
philosophy reigned within the antitrust world. However, starting in 1977, there
were key Supreme Court decisions—including Sylvania4, Brunswick5, and Broadcast
Music6—that dramatically altered the landscape. These opinions didn't overrule
or expunge the older social/political "big is bad, small is good" mentality, but
they largely ignored it. For the first time they framed the way in which the
courts would judge the competitive activities of large corporations totally in
economic terms. After these decisions the antitrust world began to use much more
of an economic lens than a political or social lens. And under this new economic
orientation, activities of big businesses received a much more sympathetic
hearing.
The next major event to rock the antitrust world was the 1980 election of
President Reagan. Not only did President Reagan appoint many justices and judges
with the philosophy that big businesses were not presumptively bad, but on the
contrary, in the minds of many or most of these judges, big businesses are
presumptively good. Instead of a suspicion that big business probably got to be
big through dirty tricks, these people strongly believed that big business
became large by being efficient and satisfying consumers' demands better than
anyone else. Not surprising, those who believed in closely scrutinizing
corporate power or in examining the possibilities that it might have for abuse
were not taken very seriously during this period.
During the "big is good" era, from roughly 1981 until 1992, approximately half
the federal judiciary was appointed. These judges issued a large number of
Supreme Court and lower court decisions that implemented this attitude. With
some exceptions, judicial decisions during this period let big business do what
it wanted, while giving consumer interests a lower priority.
The pendulum started to swing back, but only somewhat, with the election of
President Clinton. President Clinton did appoint some judges and justices who
were somewhat more enforcement-oriented than the Reagan and Bush appointees. But
no significant number of his appointments fairly can be called liberal when it
comes to antitrust issues.
Of course, the election in 2000 of George W. Bush caused judicial appointments
again to take a conservative and very conservative direction. Under the current
administration, the activities of big business are again glorified, and there is
a strong presumption that large companies are operating at almost all times in
the public interest. Their few excesses should be considered mere details to be
all too often ignored, minimized, or rationalized.